Retail Empire

About the Game

In Retail Empire, store design isn't just cosmetic—it directly controls what your customers see and buy.

Every shopper who walks through your doors has a real-time field of vision. Where you place your entrance and exit doors, how you angle your aisles, and what you put on endcap displays at the end of a corridor determines which products catch a customer's eye—turning a quick trip for milk into a cart full of high-margin impulse buys.

👁️ Turn Your Store Layout Into a Sales Weapon

• Simulated Customer Sightlines: Every shopper has an active vision cone as they walk your aisles. When an eye-catching display or high-impulse item falls inside their line of sight, they can stop and add unplanned items to their cart on the spot.
  
• Guide Every Step Shoppers Take: Build custom floorplans with one-way entrance and exit doors, long aisle sightlines, and strategic Endcap Displays, Island Displays, and Promo Bins placed at high-traffic corners where every passing shopper has to look.
  
• Live Sightline & Hotspot Heatmaps: Toggle real-time overlays to see exactly which floor tiles get the most eyeballs and foot traffic, spot cold "dead zones," and redesign your layout for maximum basket size.

📦 Master Eye-Level Shelf Space Across 250+ Products

• 4-Level Shelf Space Control: Click any shelf, cooler, or freezer to customize all 4 vertical shelf levels (Eye Level, Touch Level, Top Shelf, and Bottom Shelf). Put your highest-margin products right at Eye Level where shoppers look first, and place bulk essentials on the bottom rack.
  
• Pricing Psychology & Loss Leaders: Set custom markups, .99 psychological charm pricing, or discount everyday staples below cost as Loss Leaders to pull crowds deep into your store—right past your highest-margin displays.
  
• Freshness & Cold-Chain Storage: Stock perishable produce, meat, dairy, and frozen goods in refrigerated coolers and freezer cases so your inventory stays fresh and profitable.

🏷️ Create Your Own Store Brand & Sign Supplier Deals

• Design Custom Store-Brand Products: Open the Store Brands & Packaging Studio to benchmark any national product and launch your own in-house rival! Customize your product's name, container shape (12 box, bottle, jar, can, and carton styles), colors, label style, icon stamp, quality slider, and retail price.
  
• Beat National Brands on Your Own Shelves: Place your custom store-brand products right at Eye Level next to expensive name brands—giving shoppers a better deal while you pocket massive profit margins.
  
• Negotiate with Corporate Suppliers: Sign wholesale brand deals with supplier corporations—from local farm co-ops and dairy alliances to global food and tech giants—to unlock their product lines and keep your backroom stocked.

👥 Run the Floor: Physical Staff, Logistics & Rush-Hour Crowds

• 6 Hands-On Staff Roles: Watch Builders haul material crates to construct your store tile by tile, Restockers wheel boxes from your Storage & Receiving backroom to empty shelves, Janitors mop spills and scrub customer restrooms, and Security Guards stop shoplifters at the exit gates.
  
• Custom Crew & 24-Hour Shift Scheduling: Hire, customize, and schedule Cashiers, Restockers, Janitors, Builders, Security Guards, and Store Managers across Morning, Afternoon, Full-Day, or custom-hour shifts so your aisles and registers stay covered without burning cash on overtime.
  
• Survive Checkout Rush Hour & Grow Your Finances: Balance staffed conveyor-belt registers and self-checkout kiosks so impatient shoppers don't abandon full carts, manage your daily P&L and bank loans, and turn a neighborhood grocery store into a thriving retail powerhouse!